London’s Covent Garden has been transformed by an impressive art installation – as artist Chila Burman’s neon sculptures light up the area in a new exhibition.
The 3D installation is inspired by Burman’s Punjabi heritage, feminist perspectives, and mythology, with the central theme highlighting love and identity.
In support of the installation’s celebration of love and identity, Covent Garden and Chila Burman have chosen to support the Albert Kennedy Trust during this year’s Pride. The trust supports LGBTQ+ young people aged between 16-25 years old in the UK who are facing or experiencing homelessness or living in a hostile environment.
The artwork features a bright white tiger and a distinctive floating neon octagon suspended from the marketplace roof, as well as sculptures of peacocks, snakes and bulls to illuminate the urban neon jungle scene.
Burman has also used Punjabi words to bring her own take to Covent Garden’s long history as a fruit, vegetable and flower market, using the word ‘Fruity’ which is a Punjabi word for ‘tasty and delicious’ as a centrepiece.
In Covent Garden’s North Piazza shoppers will be greeted by a neon pink sign that reads: ‘Look at you through their eyes and wonder what you see’ lighting up the market.
“I’ve been drawn to Covent Garden since moving to London to attend the Slade School of Fine Arts in 1981,” Burman revealed. “It is this exciting energy and sense of magic that I’m capturing. Do you see words in rainbows will be a celebration of my Hindu Punjabi culture.
“Bright, exuberant, colourful and kaleidoscopic – the commission is designed to bring joy, positivity and a sense of magic to the public.”
Covent Garden will donate £1 to the Albert Kennedy Trust for each person who snaps a selfie underneath the neon wonderland and shares it on Instagram using the hashtag #CoventGardenInRainbows.
Burman’s is the latest in a series of large-scale commissions at Covent Garden Market, which has also featured work by artists including Damien Hirst, Jeff Koons and Anya Hindmarch.
‘Do You See Words In Rainbows?’ by Chila Burman is a free exhibition and will be in place at Covent Garden until the end of October.