Kevin, with his wife Katie have become a festive favourite with Aldi shoppers—and when the first toys hit the stores in November, they flew off the shelves instantly.
If you didn’t manage to get you hands on one, fear not. Aldi are releasing a special limited edition version of the cuddly root vegetables wearing nurse uniforms to recognise the ongoing work of medical staff throughout the pandemic.
The toys will be auctioned on eBay with 100% of the money raised donated to NHS Charities Together and Teenage Cancer Trust. Bids are starting from £1.11 – to honour the NHS 111 service.
This is the second time Aldi has launched the NHS-themed carrot cuddly toys.
“Following the success of our Aldi auction earlier this year, we want to raise money again to show our appreciation for the amazing work of the NHS and Teenage Cancer Trust staff,” said Julie Ashfield, managing director of buying at Aldi UK.
“With our Kevin and Katie plush toys proving extremely popular and having helped to raise money for charity in the past, we felt what better way than to bring back our ‘superhero’ doctor and nurse carrots for fans to bid on.”
Ellie Orton, chief executive of NHS Charities Together, added: “We’re thrilled Aldi has chosen to raise money in aid of NHS Charities Together and particularly in such a creative way that helps celebrate our health heroes.
“These funds will help support the wellbeing of NHS staff, volunteers and patients now and in the future. Thank you, Aldi, and everyone who bids, for supporting us and the incredible work of Teenage Cancer Trust.”
Aldi’s 2020 Christmas ad featuring Kevin the Carrot was launched on TV last month. It depicted the adventurous carrot racing to get home to spend Christmas with his family, helped by a prickly hedgehog friend and Santa. It quickly became one of the top 50 viewed videos, with five million hits on YouTube that weekend.