Children in Need 2021 takes place on Friday, November 19, with an evening of entertainment and celebrity challenges to raise funds for disadvantaged children and young people in the UK.
Airing on BBC One and BBC Two, the 41st Children in Need appeal will bring together celebrities, comedy and the new Children in Need song.
In a bid to show disadvantaged youngsters that they are not alone, this year’s theme is ‘Together, We Can’. Fitness coach Joe Wicks featured in a video explaining his own childhood challenges: “As a child, I grew up in a household with two parents who both experienced mental health issues and as young kid, I was scared and confused.
“There are millions of children across the UK living with parents with mental health issues and you’re not alone.
“It’s not your fault and things are going to get better, that’s the most important thing to know, that however you’re feeling today, it’s temporary.
“Together, we can help children and young people across the UK know that they are not alone and that we are here for them.”
Joe is not the only famous face involved in this year’s show. I’m A Celebrity winner Giovanna Fletcher, Love Island host Laura Whitmore, singer Sophie Ellis-Bextor and presenters Katie Piper and Ade Adepitan are also taking part.
Countryfile host, Matt Baker has kicked things off with a rickshaw journey around the UK supported relay-race style by some inspiring young people, all of whom who have all been previously helped by BBC Children in Need funded projects.
This is the eleventh year Matt has undertaken the gruelling challenge and he says: “It’s been a big part of my life over the last 10 years and I’m over the moon we’ve managed to find a way of it happening again and show viewers how their donations help change young lives.”
The public is also encouraged to get involved, and there are Children in Need fundraising packs available on the official website, which include resources and information about how to set up a fundraising event.
Last year’s show raised an impressive £37 million which organisers are hoping to top this year.