BBC Children in Need Launches its 2020 Fundraising Campaign

Matt Baker supports BBC Children in Need’s 2020 campaign launch. Credit: BBC Children in Need

To launch the BBC Children in Need’s 2020 fundraising appeal, Together, We Can, a YouGov poll has revealed the impact of the pandemic and lockdown period on the nation’s young people.

In the poll, 52% of children and young people said they have felt lonelier than they did before lockdown, while 62% said they’ve felt worried, sad or anxious due to missing their friends, teachers and classmates since March.

Almost half of the parents who took part in the poll said that their child had displayed more feelings of worry or anxiety than they did before the lockdown.

Funds raised through this year’s Appeal will be used to support young people who face a range of disadvantages across the UK, including those who are experiencing challenges with their mental wellbeing or feeling the impact of loneliness and isolation.

Simon Antrobus, BBC Children in Need’s Chief Executive, says: “This research is a clear indication that our work here at BBC Children in Need and this year’s Appeal has never been more needed than right here, right now.

“Whilst everyone has been affected by the coronavirus pandemic, this research highlights the enormous and profound impact recent events have had on the UK’s children and young people. It’s incredibly tough growing up in such uncertainty and for many children and young people already vulnerable or at risk, life during the pandemic has become even harder. And, sadly, we are not through it yet.

“Here at BBC Children in Need we are totally focused on helping and supporting children and young people during these uncertain times and we know too that through the kindness and generosity of our supporters that together, we can collectively help children and young people overcome their challenges and be the best they can be.”

A number of celebrities have pledged their support for BBC Children in Need’s Together, We Can campaign, including Ade Adepitan MBE, Radio 2 Breakfast show host, Zoe Ball, GBBO winner, Nadiya Hussain and fitness coach, Joe Wicks.

Joe Wicks says: “BBC Children in Need is a charity I hold close to my heart, and feel this year in particular we need to do all we can to help make a difference. BBC Children in Need funds over 3,900 projects in communities all over the UK – many of these projects are likely just down the road from you, and have been a lifeline to children in need of support over the past six months. Together, we can help local charities and community organisations continue their brilliant work in every corner of the UK.”