Because You’re Worth It – and You’d Better Believe It

The Prince’s Trust and L’Oreal Paris – famous for that ‘Because You’re Worth It’ advertising slogan – have joined forces to launch their ‘All Worth It’ campaign, aimed at turning self-doubt into self-worth. It’s a response to new figures which show that one in three young people don’t believe in themselves, and that rises to 42% amongst those not in education, employment or training.

The L’Oreal ambassadors posed together (Photo: L’Oreal)

The Trust already has its’ Fairbridge Programme, essentially an opportunity for 16-25-year-olds to take part in a variety of activities designed at boosting confidence, ranging from sports to drama and photography. The new initiative is an extension of that programme and covers such matters as body language, communications, employability and even relationships. It is an ambitious programme that aims to help up to 10,000 young people, both through 18 centres and digitally. The campaign has enlisted the support of 15 inspirational ambassadors, as diverse as Dame Helen Mirren, Marcus Butler and Louisa Johnson.

Dame Helen Mirren commented of her involvement: “Overcoming self-doubt is a journey and I am truly happy to see L’Oreal Paris partnering with The Prince’s Trust to help many young people who don’t believe in themselves. We have a responsibility towards this generation to lead by example in what we say, how we act, and what we do. I wholeheartedly support this initiative.

The Prince’s Trust celebrated its 40th anniversary in 2016 and has an amazing record of helping youngsters get started in life – last year alone it helped in excess of 56,000 young people get into jobs, education and training.

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