One million people across the UK are set to receive ‘bags of kindness’ in a Christmas charity drive.
Love Christmas is aiming to deliver food, gifts and clothing to those in need of support this festive season and enable them “to feel the warmth of human connection”.
The Love Christmas initiative is run by a church-based charity – Love Your Neighbour – who will deliver the ‘bags of kindness’ to families throughout the country.
The scheme relies on an army of thousands of volunteers who will donate items for the parcels, as well as pack and deliver the parcels to their neighbours in the local community,
Last year Love Christmas was awarded praise from both Prime Minister Boris Johnson and the leader of the opposition, Sir Keir Starmer. The 2020 scheme reached 775,000 people in more than 300,000 homes – and the charity hopes its 2021 drive, which launches this week, will help over a million families.
Love Christmas is supported by award-winning London-based rapper and author, Guvna B, who said: “It’s the human condition to want to help others, and people have put aside things that usually divide them to come together.
“The beautiful thing about this is it doesn’t matter who you are, where you have come from or what background you have, you can get involved and benefit from Love Christmas and make a positive impact to society.”
According to the charity, the vision is to ‘draw people together by sharing Bags of Kindness with those around them; to strengthen personal connections in communities across the UK and let people know that they are not alone.’
Love Christmas is a national initiative, growing through a network of thousands of churches and other local organisations, connecting people of all faiths and none. Local businesses and other community groups will join forces to help to deliver the parcels.
The Archbishop of Canterbury Justin Welby added: “It is wonderful to see such a diversity of networks, churches and people, working alongside each other to inspire greater hope and joy in streets and neighbourhoods across the United Kingdom.”
To find out more, visit the Love Christmas website.