Cruse asks Nation to ‘Wrap Our Arms’ around the UK

The Coastal Challenge is the latest fundraising initiative from bereavement charity Cruse Bereavement Care.

Cruse are asking Brits to run, walk or swim the length of the UK coastline during October in a bid to virtually ‘wrap our arms’ around the nation.

People are invited to choose the distance they are able to cover and how they want to cover it, as well as deciding the length of time it will take them.

The charity hopes that the combined distances covered in October will reach the target of the length of the UK coastline—18,358 km—and raise vital funds to support bereaved people.

The funds raised will allow Cruse to train and support additional Bereavement Volunteers, helping them to be there for bereaved people in the wake of the coronavirus pandemic which has claimed so many lives, leaving family and friends bereaved.

Head of Community Fundraising and Events at Cruse Bereavement Care, Jonathan Duke, is getting involved in the challenge:

“We are really excited to launch our latest fundraising challenge at such a pivotal time for bereavement support services. The coronavirus pandemic has not only left thousands more people bereaved, but it has also made it a particularly difficult time to be grieving, whenever your bereavement occurred. By taking part in The Big Coastal Challenge and raising money for Cruse, participants will be doing their part to support bereaved people across the country.

“Cruse staff are getting involved too! I have decided to try and run a total of 155km in October, that works out to 5km every day. It’s great to be able to do my bit towards the target and help Cruse support more bereaved people at this vital time.”

Cruse Bereavement Care has been vital support to bereaved people across the UK for over six decades. The services are provided by a network of 5,000 dedicated volunteers across the UK.

For more information and to register for The Coastal Challenge, visit the Cruse website. It costs £5 to register and all participants will receive a free t-shirt as a thank you for their efforts.