Covid-19 restrictions have forced most UK companies to cancel this years’ Christmas party. But a new campaign is urging businesses to donate the cost of hosting the office party to a charity of their choice.
Xmas Party Heroes is a campaign that was launched by property firm Landmark Group and branding agency WilsonCooke and to date more than £0.5million has been pledged. Xmas Party Heroes is not a charity and does not take donations itself, but the organisers hope to encourage firms to donate their unused party budgets to charities of their choice.
Firms can pay their donations via Xmas Party Heroes’ mobile fundraising partner Thinking of You.
The online campaign shows a running total of donations alongside the names of the firms who have pledged their Christmas party cash. If a firm prefers to remain anonymous, that is also an option.
“We can’t have an Xmas Party, and it didn’t feel fair to just retain the funds as charities are more in need than ever,” said Landmark Group chief executive Mark Hawthorn. “So, we will simply give the funds (and more) to charity.”
Companies that have already donated so far and named on the website include Seddon, Timpson, Urban Splash, Property Alliance Group and Barratt Developments.
Timpson chief executive James Timpson commented on his firm’s decision to pledge cash for the initiative: “This is a great idea for companies to help others when they can’t celebrate Xmas with their colleagues. I’m amazed it’s not been thought of before.”
Victoria Russell, Director at Property Alliance Group added: “Charities need support more than ever in 2020 and Xmas Party Heroes is a great way to raise a significant amount of money and awareness.
“The Covid-19 pandemic has hit disadvantaged communities the hardest, with increasing numbers of children and young people that would not have previously been identified as vulnerable, now moving into thresholds of higher need. Unemployment is increasing, loneliness, food poverty, issues relating to emotional health and wellbeing are all on the rise, which create additional demand and pressure on public services. It’s great to see so many businesses getting behind this idea and helping to raise much needed funds.”
To find out more search #XmasPartyHeroes or visit: https://xmaspartyheroes.co.uk/