There are almost half a million Girlguiding members who have been invited to devise an Act Your Age fundraising activity inspired by their age—or the collective age of their family or unit.
It could be a an eight-year-old Brownie undertaking eight minutes of sponsored keepy-uppies, or a 6-year-old Rainbow tap-dancing for 6 minutes every day for 6 days.
To support the campaign, Girlguiding has launched a Pudsey badge which will join one of 100s of infamous badge designs coveted by its members. The special badge represents both charities and their mission and commitment to supporting children and young people in the UK.
BBC presenter, Kate Silverton, has set herself an Act Your Age challenge. The fifty-year-old journalist will be swimming 50 lengths to show her support and raise funds.
Kate said: “As a former Guide myself I hope I am able to encourage the Girlguiding community to get behind Act Your Age and challenge themselves to do something remarkable. Whilst it’s going to be no mean feat swimming 50 laps, I know how important it is to raise money for children and young people across the UK during this difficult time. I shall be displaying my Pudsey badge proudly!”
Emma Guthrie, Girlguiding’s Assistant Chief Guide added: “We are incredibly excited and proud to be partnering with BBC Children in Need in its milestone 40th year. This year has been challenging for everyone, especially our children and young people and it’s imperative now, more than ever that we do everything we can to ensure that they are not forgotten and have access to the support they need to thrive.”
Girlguiding is run by 100,000 volunteers and supports nearly 400,000 girls and young women all over the UK. The charity provides a safe girl-only space for girls and young women aged 5-18 years old (4-18 in Ulster) to try new things, build confidence, learn new skills, help other people and make new friends.
Download your Act Your Age pack here: www.bbcchildreninneed.co.uk/fundraising/act-your-age/