On Yer Bike: ITV Launch Celebrity Cycle Show for UNICEF

Sir Bradley Wiggins will be putting the celebs through their paces.

ITV has announced a new cycle show, On Yer Bike, as part of their annual Soccer Aid campaign, to help raise funds and awareness for UNICEF.

The one-off show will be hosted by cricketer Freddie Flintoff, with cycling legend Sir Bradley Wiggins putting the celebs through their paces.

A spokesperson for ITV commented: “This one-off, primetime special will ride on the coattails of the 2021 summer of sport and comes in light of the news that UK bikes sales were up by 63% in the summer of 2020 as the country pedalled its way through the pandemic.

“Eight celebrities in two teams, England versus the World, will go head-to-head over three cycling legs, all set in the gorgeous and dramatic backdrop of rural Yorkshire.

“The teams will ride in a peloton for each of the three timed stages and the last celebrity in each team to cross the line will clock the final time. Who will impress Sir Bradley with their cycling skills? Who will be wheelie bad at keeping up with the pack?”

The England team will feature actor Barney Walsh, Coronation Street star Sair Khan, Good Morning Britain presenter Alex Beresford and Emmerdale actress Rebecca Sarker.

They will face The World team comprising singer Keith Duffy, Love Island favourite Maura Higgins, comedian Zoe Lyons and actor Joe McFadden.

The show, which will be aired later this summer is part of a week of extra programming and special celebrity versions of ITV’s favourite shows – all in support of Soccer Aid for UNICEF.

Host of On Yer Bike, Freddie Flintoff, said: “This show has it all – it’s challenging, it’s competitive and it’s all for a good cause.

“Seeing celebrities in Lycra tackling the enormous hills of the Yorkshire Dales promises to be a real treat for everyone watching from their sofas!”

Sir Bradley Wiggins concluded: “I’m thrilled ITV has commissioned a show around cycling, it’s great to be able to share my passion with so many people.

“It’s also a great opportunity to show off the glorious Yorkshire Dales – a tough route I’ve cycled many times.

“I can’t wait to put the celebrities through their paces and see who will shine and who needs a little more practice in the saddle”.