Red Cross Survey Reveals Brits have Rediscovered their Community Spirit

The British Red Cross has revealed that hugging family and friends, getting dressed up and being spontaneous are amongst the everyday things the nation missed most in 2020.

The research shows that the pandemic has also made us more reflective, with 67% of respondents saying they now appreciate the simple things in life much more.

The survey also found that:

  • 48% of respondents said living through the pandemic will make them kinder for years to come.
  • 41% thought they have put more effort into their friendships with almost a fifth of people rekindling an old friendship during 2020.
  • The nation has rediscovered its community spirit with a third of people feeling more supported by the local community since the pandemic began.

The research also asked the public to recount those times when their community pulled together to help each other through an uncertain year. Some of the highlights include:

  • A local arts group in Scotland donated Christmas trees to bring a little festive cheer to families who can’t afford their own this year.
  • Neighbours rallying round a couple from the South East of England, who become first-time parents during lockdown, by delivering a home cooked meal to them every day for a week.
  • A Welsh community which set up a ‘village hub’ where people can offer or receive help. Locals say it’s brought people together who wouldn’t usually cross paths.
  • A shielding person from Yorkshire and Humber described how a kind neighbour left a Sunday lunch on their doorstep.

Zoë Abrams, Executive Director at the British Red Cross, has thanked those who have shown kindness to others: “For 150 years, the British Red Cross has helped the nation through its toughest times, and coronavirus is no exception. We want to say thank you to every single person who has shown kindness during this challenging time.

“As we welcome in a new year, we will continue to be there to support the most vulnerable people through this crisis – delivering food and medicine, making sure refugees and people seeking asylum are safe, and supporting the NHS to get patients home from the hospital.

“No one should struggle alone this winter. We know that the right help, at the right time, can change everything. By donating to the British Red Cross, you can put the power of kindness into action and make sure we’re there to get help to the people who need it most.”