Speedo Launches Initiative to Tackle Drowning Accidents

With the shocking news that daily some 1,000 people around the world die in drowning accidents, swimwear manufacturer Speedo has launched an initiative called Swim Generation, a worldwide project working in conjunction with organisations such as the Royal Life Saving Society, which is providing small grants towards the delivery of water safety and drowning prevention initiatives in 27 Commonwealth countries.

The Swim Generation programme will see Speedo provide practical support either by means of donations or funding, Speedo products or expertise. The company wants to engender a philosophy of looking out for each other in and around water – with some 60,000 deaths annually accounting for children under the age of five highlighting a need for that.

Says Rob Brown, Speedo’s Head of Governance & Corporate Responsibility: “Swim Generation underpins the values of Speedo, our purpose of inspiring more people to swim and our passion to ensure that everyone can enjoy the freedom of being in the water.”

“We believe that the number of unintentional drowning deaths each year globally, particularly these numbers among young people, is unacceptable. The great news is that the majority of the accidents can be prevented.”

To learn more, visit  http://www.speedo.com/swimgeneration