Third of Brits Plan to Buy Christmas Gifts in Charity Shops

A third of UK shoppers are planning to adjust their Christmas shopping destinations by choosing to spend their cash with charity retailers as a result of the rising cost of living, according to a new British Heart Foundation survey.

The survey of 2,010 people, conducted by Censuswide, found that over 46% of Brits aged between 16-24 and over a fifth aged 55 and over said they will change their shopping plans to buy from charity outlets this festive season due to the cost of living crisis.

On average, those surveyed who said they will be buying from charity retailers this year will buy four items each. Second-hand books, toys, and clothes were at the top of the list of presents that they will purchase.

Many shoppers also say they are motivated to buy their Christmas presents from charity retailers to help fund a worthy cause (37%), save money (34%), to be able to find unexpected treasures (22%) and be more sustainable and environmentally friendly (21%).

Allison Swaine-Hughes, Retail Director at the British Heart Foundation (BHF) said: “We know this festive season is going to be tougher for many families across the UK – and this survey shows that due to the rising cost of living, the need to make our money go further is even greater.

“Christmas shopping with the BHF is not only good value for money, but the survey shows people want to support a good cause at the same time. By shopping with the BHF, you’ll also be giving the gift that keeps on living, by helping to fund our lifesaving research. You’ll find affordable treasures for your loved ones and it’s a great sustainable solution too. We hope to welcome many festive shoppers in our high street shops, or on our online eBay and Depop stores.

“We hope that we can offer that bit of support with great quality gifts at lower prices whilst also looking after the planet.”

This festive season, the British Heart Foundation is urging people to shop online or in one of its 700 UK shops and stores. By choosing the British Heart Foundation, shoppers will be helping to give the gift that keeps on living – by funding lifesaving research into heart and circulatory diseases.

Every pound raised in the charity’s shops and online stores helps support the 7.6 million people living with heart and circulatory conditions.

To donate or shop with the British Heart Foundation visit: