The countdown to Comic Relief kicks off this week with a collaboration between TikTok and Red Nose Day to become the first charity to use LIVE gifts that have been created specifically for a charitable cause.
TikTok LIVE allows users to send and receive virtual gifts during a LIVE video. Now, for the first time ever, users of the popular social media platform will be able to send gifts especially created to raise awareness for Comic Relief, in the first partnership of its kind.
Users of TikTok are able to gift one of three new limited edition Red Nose gifts. A static Red Nose, an interactive Red Nose, and a Red Nose on-screen animation. The more gifts that are sent during creator live streams, the more TikTok will donate; with the company guaranteeing a minimum donation of £500,000 to Comic Relief.
James Stafford, General Manager, operations & marketing, TikTok UK & Nordics, said: “TikTok is a place where people use their creativity and passion to show support for important causes and raise awareness on the issues they care about most.
It’s great to be working with Comic Relief to take this even further, making it easier than ever for people to get behind Red Nose Day through TikTok LIVE gifting and also have a bit of fun along the way!”
The CEO of Comic Relief, Samir Patel, added that the gifts provided a fantastic opportunity to connect with new audiences: “We’re delighted to be partnering with TikTok and feel honoured to be the first charity in the country to use their gifting feature in such an exciting way.
We know just how important it is to engage, develop and cultivate our digital audiences and we’re so grateful to be given this fantastic opportunity to connect with new audiences through content that truly resonates. We’re really excited to see how users interact with the first ever TikTok Red Noses.”
“We can’t wait to see the LIVE content our creators and the broader community will create together, and we hope the funds donated will meaningfully support Comic Relief to carry on its life-changing work.”