Wear It Pink is an annual event which encourages fundraisers to dress in bright pink to raise cash for breast cancer research and care. It’s grown to be one of the largest fundraising events in the UK and has raised over £33 million over the course of its 17-year history.
This year, Wear It Pink takes place on Friday 23 October, and is the flagship event of Breast Cancer Awareness Month, which has occurred each October since 1985.
Lottie Barnden, head of mass participation at Breast Cancer Care and Breast Cancer Now, explains the importance of the annual event:
“Every year in the UK, around 55,000 women and around 350 men are given the devastating news that they have breast cancer.
“Despite great strides in research, around 11,500 women and 80 men still die from breast cancer every year – that’s nearly one death every 45 minutes.
Ms Barnden states that Breast Cancer Care and Breast Cancer Now currently fund approximately a third of all breast cancer research in the UK.
“Without the generosity of Wear It Pink supporters we simply cannot continue to fund this crucial research and support, for all those affected by breast cancer now, and in the future.”
All the funds raised during the Wear It Pink event will directly benefit people diagnosed with breast cancer—such as Becca, from Crawley who was diagnosed in 2017 with an aggressive form of breast cancer.
Becca explains that without the research and scientific advances in breast cancer care, her prognosis “could have been very different”.
“Since I was diagnosed, I’ve become aware of so many families that have been affected by this devastating disease.”
“I’ve already lost two friends to breast cancer and two more are living with a secondary, incurable diagnosis.
“I have been supported all the way through my journey, and now I feel the need to channel my energy into something positive,” Becca adds.
The Wear It Pink website has praised the thousands of people who have supported the campaign in their communities, schools or workplaces for the UK’s largest breast cancer charity, Breast Cancer Now. To join Wear It Pink this October sign up online.