American Apparel Shock Again


American Apparel shot in to favour on the high streets of the UK several years ago, know for their basics and low prices, now over priced and under-styled American Apparel are use shock factor ads rather than exquisite designs.

On Wednesday, Advertising Standards Authority (ASA) banned the clothing chain’s ad featuring a young-looking model in a thong body with a suggestive pose as it was seen as “sexualising children”.

Two days later, the American retailer, under the management of new CEO Paula Schneider, appears to have begun erasing the private parts of its lingerie models on the website.