Supermarket giant Asda is to sell second-hand clothes across 50 of its UK stores. The rollout follows a successful trial at an Asda store in Leeds, and the retailer now plans to stock pre-worn garments more widely. The venture comes after the supermarket chain launched a scheme encouraging their customers to take unwanted clothes back to its stores.
The initiative is a collaboration with second-hand wholesaler Preloved Vintage Kilo, which is best known for its vintage pop-up events and pay-by-the-kilo sales. The pre-worn garments will retail under the brand name PVW (Preloved Vintage Wholesale).
An Asda spokesperson said the venture would “give a new lease of life” to pre-worn clothing and enable the customer to “buy vintage, retro and second-hand branded pieces, preventing thousands of tonnes of garments going to landfill each year”.
The pre-worn garments will be available at stores across London, Bristol, Birmingham, Edinburgh and Brighton and other selected Asda branches.
Preloved Vintage Kilo managing director, Steve Lynam hopes that linking with Asda will stop unwanted clothes from being thrown away. The company has already prevented more than 800 tonnes of clothing from ending up in landfill.
“In a world where we are becoming more environmentally conscious, this partnership will help bring sustainable fashion to the mainstream which is something as a business we strive for in everything we do.
“The more people that buy into the circular economy and shop vintage & retro the bigger impact we will have on climate change,” Lynam said.
Mel Wilson, Asda’s head of sustainable sourcing for George, added that the company’s customers and colleagues are “passionate about us encouraging everyone in the UK to think about the issues of waste and how we can make fashion and textiles more circular so that we really can reduce the number of garments that go into landfill”.
Asda is one of several high street retailers who are embracing a more sustainable approach in recent times. Several stores, including Primark and M&S, also encourage their customers to take advantage of their recycling schemes which allow customers to return used items in stores.