For Autumn|Winter high-street retailer River Island have enlisted revered fashion stylist Edward Enninful to style their latest advertising campaign, featuring American model du jour Lindsey Wixson as the face of this seasons womenswear offering.
Shot on location at Pier 59 Studio in New York by fashion photographer Emma Summerton, the campaign’s overarching theme is Polaroid’s, with a strong focus on trend driven key AW pieces across womenswear and menswear. Summerton and Enninful collaborate with Wixson and up and coming menswear face Simon Nessman, to create a range of snapshots perfectly illustrating River Island’s core winter clothing and accessories offering for the season ahead.
Marketing Director Josie Roscop comments: ‘River Island is dedicated to continually heightening its range of stylish and original trend led product. Our in-house design team have curated a solid AW collection across womenswear and menswear made up of sophisticated casual separates, eveningwear and trend led accessories. We’re excited to deliver our latest brand campaign with Lindsey Wixson as the face of womenswear alongside Simon Nessman. For the coming season we continue to promote our primary values of being distinctively stylish, whilst remaining fun and confident in all aspects of the business, allowing us to deliver a fresh campaign to our consumers.’
River Island AW16 women’s, men’s and kidswear collections will be available in-store and online at Riverisland.com in the UK and Internationally from August 2016.