Luxury department store Harrods is set to launch its first fashion rental service to provide customers with access to clothing in a more sustainable way.
The world-famous store will offer pieces from Italian couture designers, such as Giambattista Valli, and clothing by ex-Spice Girl Victoria Beckham - as well as everyday brands – in a bid to provide customers with rented occasion wear and evening gowns.
The new initiative is being launched in partnership with My Wardrobe HQ (MWHQ), the company that supplied the dress that Carrie Johnson wore to her recent wedding to Prime Minister Boris Johnson.
Harrods’ Fashion Director Lydia King is proud of the way the company is leading the way in sustainable fashion choices.
She said: “I’m so pleased to introduce My Wardrobe HQ as our rental partner at Harrods. They have been leading the way in responsible luxury and fashion circularity since their conception, which aligns perfectly with our own sustainability priorities around promoting circular fashion and creating luxury that lasts a lifetime.
“By bringing together our second-to-none product curation and MWHQ’s expert rental structure, we are now able to offer our clients a rotating wardrobe of beautiful pieces.
“I am so proud to present the edit that we have curated, a collection of dresses that can be effortlessly styled for any occasion.”
The chairperson of MWHQ, Jane Shepherdson, said: “As the number one luxury fashion rental platform, it has been a dream of ours to partner with the world’s number one, most famous department store, and to bring the joy of renting luxury designer clothing to a new customer.
“Harrods have curated a very special edit perfect for a post lockdown party, wedding or simply a night out with friends. We look forward to seeing customers enjoying the most exquisite designer pieces in the most sustainable way.”
Customers interested in renting a garment for a special occasion this summer can access the service in Harrods’ Knightsbridge store or on the MWHQ website, with items such as this Eighties-style puffball mini-dress starting from just £6 per day. The garments are available to rent for four, seven, ten or fourteen days.