Heidi Klum Intimates launches new ‘traffic stopping’ outdoor campaign for her iconic Intimates range. Supermodel and Emmy-winning TV Host Heidi Klum will feature in the campaign shot by British portrait and fashion photographer Francesco Carrozzini. The collection encompasses the partnership between Heidi and Bendon, a world leader in intimate apparel.
Heidi’s new Intimates campaign will cover billboards across a number of key London locations with the biggest at Liverpool Street Station as well as regionally in Birmingham, Liverpool, Bristol, Glasgow, Newcastle, Edinburgh and Manchester where the lead campaign image (above) will adorn the epic Manchester Trafford Arch (from the4th February).
To coincide with this, House of Fraser, Oxford Circus – London will be housing a Heidi Klum Intimates pop up shop featuring an exclusive colourway of the popular HEIDI lingerie set form Tuesday 2nd February.
Both are perfectly timed in the lead up to Valentine’s Day, reminding us all not to leave our Valentines gift shopping to the last minute. In the past, the House of Fraser retail team have seen an increase in men shopping for lingerie, panic buying on Valentine’s Day. They also commented; that they have seen an increase in sales for black and colourful lingerie sets rather than the previously popular red.