In the past few years they have shown collaborations with Lavin and Versace, and Karl Largerfeld. The show consisted of 25 ready to wear looks at Musee Rodin- which has in the past played host to designers such as Yves Saint Laurent and Christian Dior.
Other high street designers such River Island and Whistles chose London to show their collections, but H&M who have spent the last decade building the strength of the brand with designer collaborations, become fashion heavy weights leaving their mark on Paris.
It’s been a good week for H&M with Helen Hunt wowing Crowds in her Oscars gown, and now the triumph at Paris, it certainly looks set to be an interesting year for the Swedish Brand.
Check out the collection for yourself.