Car manufacturer Hyundai have teamed up with six high-end fashion designers to create a unique clothing range which upcycles old car parts, seatbelts and airbags. The sustainable garments will raise awareness about the large quantity of car materials that end up in landfill sites.
The range includes denim jumpsuits which include leather scraps from car interiors, a floral-print corset made of recycled airbag materials and a work vest created from waste seatbelt webbing and airbag fabric.
Jewellery also features in the collection with a range of necklaces, bracelets and chokers made using discarded seat belts, car glass and gold, silver, bronze and freshwater pearls.
The innovative designs are part of the Re:Style 2020 initiative, highlighting that there are still certain automotive materials such as leather, glass and airbags which go to landfill.
The Re:Style 2020 clothing collection has been fashioned in partnership with renowned designer brands Alighieri, E.L.V. DENIM, Public School, pushBUTTON, Richard Quinn and Rosie Assoulin.
The design houses were chosen as they share Hyundai’s vision of finding sustainable ways to produce the products we love to wear. They join Hyundai in their mission to collaborate across industries to drive innovation in sustainable design and lifestyle.
The unique garments are on sale exclusively at London’s Selfridges pop-up store and the Selfridges online store.
Wonhong Cho, executive vice president of Hyundai Motor Company, said: At Hyundai Motor, we understand that ethical consumption and caring for the environment are increasingly important considerations of our customers in the post COVID-19 world.
“Through Re:Style 2020 we want to offer another way Hyundai Motor can help customers enjoy the sustainable lifestyle they aspire to.
“By demonstrating that discarded resources can be reimagined into valuable products, Hyundai Motor encourages more industries to see waste as a recreative opportunity and to work collaboratively toward an environmentally accountable and economically efficient future.”
The clothing range is another step towards Hyundai’s clean mobility strategy. The company is cementing its position as a world-leading sustainable lifestyle brand with the launch of IONIQ: a new electric-vehicle brand with dedicated EV models planned to launch in 2021.