Louis Vuitton has unveiled a new line of bags and accessories that they have created in collaboration with Jeff Koons.
The Masters collection remixes the iconic artworks of the old masters and presents them in a way that encourages new interpretations. Featuring imagery from Koons’s Gazing Ball series of paintings – large-scale hand-painted reproductions of masterpieces. Recreations of the most famous works by some of the Old Masters – Da Vinci, Titian, Rubens, Fragonard and Van Gogh – have been transposed onto canvas of bags with the names of the artists emblazoned across them.
The artist has reconfigured the brand’s monogram to bear his initials, the first time in the fashion house’s history that it has allowed its famous logo to be reshaped. Each bag also features a tag of the inflatable rabbit, which is a recognisable feature in Koons’s work and, inside, a biography and portrait of the Master whose work has been recreated.
The Masters collection is available from April 28.
More about the collaboration can be found HERE.