US clothing chain Nordstrom has launched a line of ‘dirty’ jeans which come with a ‘crackled, caked-on muddy coating’.
The new product is apparently aimed at those with plenty of cash, as the retailer pockets a cool $425 (£330) for each pair.
The firm’s website describes the jeans as typifying ‘rugged, Americana workwear’ and ‘hard-working action… that shows you’re not afraid to get down and dirty’.
But the jeans are being ridiculed online.
“This is a joke, right?” one user commented on Nordstrom’s site in a post that has since been deleted. “Do you also sell jeans covered in cow manure? Oh, that must be the deluxe model.”
Another deleted comment said: “Gotta love being able to look like I have fed the pigs, helped deliver a calf, and get the tractor unstuck without ever having to leave my BMW.”
The chain is no stranger to pushing fashion boundaries. In March, Nordstrom launched its “Clear Knee Mom Jeans” made by Topshop. These jeans, which cost $95, had a large, clear plastic panels across the knee.
Details & Care
Heavily distressed medium-blue denim jeans in a comfortable straight-leg fit embody rugged, Americana workwear that’s seen some hard-working action with a crackled, caked-on muddy coating that shows you’re not afraid to get down and dirty.
And for washing: Machine wash cold, line dry
If you’d like to buy some more info HERE.