Primark is rolling out a major change across all its UK stores from August by lowering the prices on many of its range of essential kidswear products as part of its upcoming Autumn/Winter collection.
The price drops will apply to selected product ranges landing in stores to help family finances stretch a little further. With inflation still running high and polls showing 66% of Brits are worried about the impact rising prices are having on their spending power, Primark says it is ‘continuing to stand by its customers and its price leadership on the UK high street’.
Introducing lower prices on these selected product ranges for autumn/winter 2023 builds on the decision Primark took last year to freeze prices across more than a thousand kidswear and baby items, it says.
The everyday kid’s essentials which are included in the price drops this autumn include wardrobe staples such as long-sleeved t-shirts, leggings, sweatshirts, hoodies and pyjamas.
The changes mean an outfit consisting of a long-sleeved t-shirt, leggings and zip-through hoodie can be picked up for £8.10 compared to £9.80 in Autumn/Winter 2022. A baby outfit comprising of a sweatshirt and joggers will now cost £4.60 compared to £6.00.
Commenting on the move, Primark’s Chief Executive, Paul Marchant, said: “For millions of people household finances continue to be stretched and we know that great value has never been more important for our customers. Our price leadership is central to everything we do and we are fiercely committed to protecting that for our customers to give them the confidence and certainty that when they come into Primark, they’ll find the best value on the high street.
“Kids’ clothes are an essential purchase, and we know that getting ready for a new school term can be a really expensive time for many families. We want to do our bit to help alleviate some of that pressure by lowering the prices on many of our kids’ essentials while continuing to offer the same great quality.”
In the UK, the new prices will be available on selected kids’ essentials landing in all 191 stores from August onwards. Customers can browse the Primark website and use the stock checker to see whether the style and size is in stock before heading to the shop.