Sundri is founded by Daniel Puddick a personal trainer, triathlete and father who wants to create a brand that his children will be proud to be associated with in 15 years time. We strongly believe the next generation will be focused on low carbon and ethical production. The fast fashion industry means they have little to no choice but to try and fix things. We do not want the next generation to look at us and question why we sat back and let awful processes slip through our business.
The brand ethics have been at the forefront of the business. Roxanne Houshmand and Jocelyn Whipple from the Right Project were contracted from late 2014 to ensure Sundried was to be developed the right way. Premium ethical activewear was the goal and the design process followed our learnings on the industry.
Our product is made in Portugal with European fabrics. When you receive your Sundried purchase it will come with a unique code. Entering the code to our donate website will show the journey of the garment along with a donation to Water for Kids. The donation will let the consumer know exactly what the money will archive. (It is a small charity with only one staff member on the pay, the rest of the staff are all volunteers.)
Our seed funding is from the Low Carbon Innovation Fund. A university backed fund that have helped kick-start our business. We are audited by GEP Environmental, whose consultants are accredited by the Carbon Trust, CIBSE (Low Carbon Energy Assessor), the National Energy Foundation, BRE and BREEAM, and are on the Energy Institute’s register of consultants. They also have engineers qualified as Certified Measurement and Verification Professionals (CMVP) and two 50001 Lead Auditors. They work with us to ensure continual improvement of our environmental credentials coupled with reduction in energy/resource usage and carbon emissions.
Our brand is available to purchase exclusively on sundried.com for now. We are also partnering with various personal trainers that share our values. At Sundried we are all qualified personal trainers and believe to truly be a fitness and lifestyle brand it is about offering our expert health and wellbeing knowledge not only to our consumer but to all people in the supply chain. How can you possibly call yourself a fitness brand if people in the supply chain can not afford a proper meal?