Residents of the seaside town of Bournemouth can celebrate with a glass of wine, safe in the knowledge that purchasing their favourite tipple in the town’s supermarkets is cheaper than anywhere else in the UK.
New research from wine cooler experts elitefridges.co.uk shows that drinkers in the south coast town spend on average just £5.93 for a bottle of red, white or rose.
Derby came in at joint second along with Hull, Milton Keynes and Newcastle and Leicester. In each town, the average price of a bottle of wine from a supermarket will set consumers back £6.08. That’s £1.02 cheaper than the national average of £7.10.
The data has also thrown up a bit of a surprise – many of us would expect London to take the title as the most expensive place in which to buy a bottle of wine. Even though our capital city boasts many restaurants where a bottle of the finest vino can cost upwards of a thousand pounds, it is not the most expensive place to purchase a supermarket wine.
Topping the list is the Norfolk city of Norwich as the most expensive place in the UK for wine lovers. Shoppers in Norwich can expect to pay as much as £8.11 for their favourite fermented grape tipple, while the university city of Cambridge comes in a close second at £8.08, which cements the East of England’s reputation as the most expensive area for supermarket wines.
A spokesperson for elitefridges.co.uk commented on the research: “In the UK, items are usually cheaper up north, so it’s interesting that Bournemouth — which is located on the south coast — is the cheapest place to buy a bottle of wine. Bournemouth is also just down the road from Sandbanks, which is one of the most affluent places in the world to live, making the results of this study even more surprising.
“Wine is a common drink due to its ability to bring pleasure to not only your taste buds but to your sense of smell and sight. For UK residents, this research highlights the areas that people can experience this sensation, with the least expense.”