Confectionary giant Cadbury is joining the low sugar revolution with a new 30 per cent less sugar Dairy Milk bar for health-minded snackers.
With sugar intake reaching alarming levels in both children and adults, and the introduction of taxes related to sugar levels in foods across the developed world, Cadbury owner Mondelēz International hopes that this latest product will keep the brand at the top of the tree for chocoholics.
Mondelēz says a team of scientists, nutritionists and chocolatiers has been working on the low sugar Dairy Milk for almost two years. Its aim was to reduce sugar levels without resorting to artificial sweetners, colours or preservatives and no increase in calories. It justifies its scientific endeavours, saying that it has replaced the physical functionality of sugar in solid chocolate that meant the structure has been preserved, along with the unique texture and taste profile. Which is surely good news for the waistbands of chocolate lovers.
Fans of Fruit and Nut, or the various Dairy Milk-based products will be hoping the new bar is a success, because Cadbury has promised to roll the new formula out to these products if this is the case. Mondelēz is also offering other low sugar products over the next two years as it gets ready to usher in a healthier era. These include a Boost+ Protein bar with more protein and less sugar, 30 per cent less sugar Maynard Bassetts Wine Gums and Jelly Babies and 40 per cent less sugar on its BelVita breakfast products.
Glenn Caton, President, Northern Europe, Mondelēz International commented: “Our brands have been around for hundreds of years. They are a part of British culture and heritage and play a special role in people’s lives as treats to be enjoyed during a moment of indulgence. We are working hard to remind people of this; to help them make informed choices by providing clear nutritional information and labelling, as well providing more choice by expanding our portion control offerings and improving the nutritional profile of our brands. We believe this strategy is working, with people for example eating less chocolate today than five years ago.
“Our approach to health will always be led by both the consumer and by scientific evidence, which is why we won’t reduce sugar at the expense of increasing calories. But we recognise that people want to manage their sugar intake and that’s why we have worked tirelessly to create a Cadbury Dairy Milk bar with 30% less sugar as part of our commitment to a wider sugar reduction programme. Taking sugar out of our products isn’t easy and will take time. Ultimately they are treats and people expect them to taste great, but we’re working hard to find innovative solutions that provide more choice without compromising on their world-renowned taste and quality.”
Dairy Milk fans worried about a repeat of the ill-fated Creme Egg recipe change to their favourite treat need not fret, however; Cadbury still plans to sell the original Dairy Milk product alongside the new low-sugar option.