Consumer group Which? announced Lidl as the winner of a grocery price comparison of 78 own brand and branded items at eight of the UK’s biggest supermarkets.
The comparison included everyday items such as own brand tomatoes and olive oil, as well as branded products including Hovis bread.
The seventy-eight-item shop totalled £72.02 at Lidl, making it the best value store during June. Waitrose were the most expensive supermarket, where the same items totalled £111.77, almost £40 more than Lidl.
How did the other supermarkets compare?
|Lidl – £72.02||Morrisons – £90.27|
|Aldi – £72.23||Sainsbury’s – £93.93|
|Asda – £80.15||Ocado – £109.61|
|Tesco – £88.28||Waitrose – £111.77|
It was a close race between Lidl and its low-cost rival, Aldi, where the identical shop cost just 21p more. Out of the ‘Big Four’ supermarkets consisting of Asda, Tesco, Sainsbury’s and Morrisons, Asda came out on top at a cost of £80.15 for the same products.
Sainsbury’s was the most expensive of the ‘Big Four’ charging £93.93 for the same trolley full of items.
Ryan McDonnell, chief commercial officer at Lidl, said: “We know that families across the country are continuing to feel the impact of COVID-19 on their finances, so now more than ever, we’re committed to offering the best quality and value to our customers.”
Prices are set to become more competitive following the coronavirus crisis, when supermarkets put multi-buy deals on hold to stop consumers stockpiling essentials such as toilet roll, hand sanitiser and pasta. However, recent research by The Grocer has shown that deals and special offers are down by 17% compared to the volume of deals in stores before the lockdown began.
Many supermarkets have started to ease the restrictions put in place during the UK lockdown, where limits were placed on the number of shoppers allowed in the store at any one time and one-way systems were implemented throughout the stores to aid with social distancing.