Häagen-Dazs closed its last permanent branch in the UK in 2015, but after a series of successful pop-up shops, the gourmet ice-cream maker is set to make its mark on the country once again.
Its departure from the UK left ice-cream lovers unhappy, but now Häagen-Dazs is making a comeback. The iconic ice cream retailer has announced it will be relaunching their ice-cream shops across the UK, focusing on Greater London as a first step in 2024.
After closing its Leicester Square branch in 2015, UK consumers were sent into a frenzy, and many took to social media to demand the return of their favourite brand.
Now, Häagen-Dazs is looking to open at least twenty-five stores in the UK over the next five years, with executives looking to contract with multi-unit franchises with a love for high-quality products and a passion for customer service.
The new shops will offer a selection of twenty-four premium flavours, seasonal specialities, and limited editions, in addition to signature creations, drinks, pastries and cakes, all to cater to different moments of the day and seasons throughout the year.
Häagen-Dazs says it is passionate about three key things:
- Continuing to empower its reputation of excellence.
- Providing its customers with the highest quality ice cream in the world.
- Providing its franchisees with exceptional support and successful opportunities.
Successful franchise partners should have a passion for the brand, operational experience in the sector, relevant real estate experience, operational capability, and a commitment to running multiple stores.
The retailer has been making ice cream since 1960 and franchised in 1976. The founder, Reuben Mattus, had a vision to make the best ice-cream in the world using high-quality, carefully selected ingredients. The company explains that its ice-cream starts with 100% real cream and milk, which is blended with carefully selected ingredients.
Launched with three simple flavours – chocolate, vanilla, and coffee, today it is sold in major supermarkets, convenience stores, food service channels and through a network of 850 shops in over forty countries.