Online Supermarket to Rival Lidl and Aldi Launches in UK

A new online discount supermarket has launched in the UK this week – and is set to put budget rivals Aldi and Lidl to the test.

Savvy shoppers can now shop with Swedish store Motatos to get their hands on a host of bargain groceries.

The online store claims it will save consumers up to 60% on common store cupboard ingredients when compared to other UK supermarkets. The outlet also stocks discounted products from top brands like Heinz, Cadbury, Kellogg’s, and Walkers.

Motatos sells groceries that would otherwise be thrown away due to short best-before dates – a bit like when you pick up your yellow sticker goods at supermarkets – or products that have recently undergone design updates on the packaging.

Motatos UK country manager, Christabel Biella said: “The cost of living crisis is affecting all sectors and UK shoppers are looking for ways to cut down their monthly spend without compromising on all the brands that they love.

“The Motatos’ strategy is to keep our costs at a competitive level. We offer top quality brands for up to 60% less than leading supermarkets, so this is where we differ from Aldi and Lidl.

“With prices surging, Motatos is hoping to make a real difference to consumers by offering savvy savings, allowing them to be sustainability-minded and reduce waste. It’s a win-win!”

The online supermarket claims to be selling Heinz tomato ketchup at 45% less than rival supermarkets, while its Kellogg’s Cornflakes are 25% cheaper. Motatos also sells discounted household goods, beauty products and pet food.

As well as offering low prices, Motatos has already saved 40,000 tonnes of food and consumer products from going to waste in the Nordics and Germany and now hopes to replicate its success across the UK.

However, the company does charge delivery fees, with a nationwide charge of £2.99 – but if you spend over £40, you qualify for free UK delivery. All goods ordered online will be delivered by third-party companies and take between one to three working days to reach your front door.

The new online supermarket operates a no-waste policy that aims to prevent perfectly good products from ending up in landfills. The discount store will allow you to shop more sustainably, without the hefty price tag.