The sizzling of bacon in a pan has been voted the nation’s favourite ‘food noise’ in a poll of over 2,000 Brits.
In a survey commissioned by Cadbury Brunch Bar, 63 per cent of the respondents claimed that sound helps to enhance the enjoyment of their food.
The sound of a chocolate bar snapping was favoured by 16 per cent, while 10 per cent enjoy the noise of a rustling crisp packet – with 47 per cent claiming certain food sounds make them instantly feel hungry.
The brand has also teamed up with reality star and presenter Josie Gibson, to produce a series of Autonomous Sensory Meridian Response ASMR content – featuring a symphony of sound, texture, and flavour designed to delight the senses.
Talking about the ‘But Actually Tasty’ video, Gibson said: “I am a snack lover, there’s no doubt about that and it seems that the rest of the nation is too.
“Before this research, I never realised the power sound has on your overall snacking experience.
“ASMR videos have this special ability to turn the most mundane of things into pleasurable experiences.
“I hope through the video I can help my fellow snack lovers make more out of snack time.”
Ella Jonas, for Cadbury Brunch Bar, at Mondelēz International, added “Sound is such a key part of the tasting experience that many of us often forget.
“With our research confirming just how much Brits love the sounds of food, we had to create the ultimate experience to enhance their snack time and elevate the flavours of what some would call simple ingredients.”
UK’s top 10 satisfying food sounds:
- The sizzle of bacon in a pan (33 per cent)
- Slicing of a crusty loaf of a bread (26 per cent)
- Steak sizzling in the pan (25 per cent)
- Butter being spread on toast (17 per cent)
- The snapping of a chocolate bar (16 per cent)
- Chips frying (16 per cent)
- The first bite into a crisp apple (16 per cent)
- Popping popcorn (13 per cent)
- Rustling of a snack or crisp packet (10 per cent)
- Stir-frying vegetables (9 per cent)