Supermarket giant, Morrisons, introduced a scheme this week with the hope of creating some sunshine in gardens across the nation by giving away 25 million sunflower seeds to shoppers.
The campaign will bring a welcome burst of colour to the country as we emerge from lockdown, with the appropriately named #SeedsOfHope initiative in place whilst stocks last.
The packs of sunflower seeds will be available to shoppers at the checkout after they have finished their shopping and also included with online shopping orders for customers who prefer to shop via the website.
— Morrisons (@Morrisons) April 12, 2021
A Twitter post by Morrisons announced the scheme: “We’re giving away millions of packs of sunflower seeds in our stores, for you to grow at home. Pick up a free pack on your next shop. #SeedsOfHope”
The scheme is launched at a time when our gardens need brightening — and families are looking for outdoor projects to entertain children.
One social media user shared their enthusiasm: “How exciting, I will be sure to look out for these when we next go in! My little boy loves to grow flowers!”.
Morrisons CEO David Potts said the seeds were a “message of hope” and commented: “This has been a very difficult year for our country and this winter has seemed especially dark and tough,”
“As spring arrives, and with Covid seemingly in retreat, we want to help celebrate the growing sense of national optimism by planting these sunflowers across the UK, representing the brighter and lighter times of hope ahead,” he added.
Morrisons have built a reputation as a positive presence in local communities and #SeedsOfHope is the latest initiative to benefit local communities. Its supermarkets all have Community Champions who will be working with schools and care homes to distribute and plant the sunflowers seeds and spread cheer across their local area.
Also, the supermarket chain has launched its ‘Little Sunshine’ award, to recognise young people who have helped their local communities throughout the coronavirus pandemic.
All 497 stores will deliver certificates and gifts to hundreds of children nationwide who have been nominated for their contribution to supporting the local community through the pandemic.