Supermarket giant Tesco has announced the historic launch of their first black Christmas decoration range – in collaboration with a brand that received backing from the BBC show Dragons’ Den.
The new collection, which launches later this month, includes decorations, cards and wrapping paper that feature people with a variety of different skin tones – from Father Christmas himself to delicately painted ballerinas and the Nutcracker.
The range offers intricately decorated products, with decorations starting from £3.75 and cards, wrapping and gift bags from £1.00. And those looking for Christmas Eve gifting inspiration for the kids may like the cosy pyjama range, starting from £12.
Supplier brand March Muses is a UK-based company creating decorations, tree toppers, gift wrapping, cards, and nightwear that feature black and brown characters.
The long-term partnership with Tesco is kicking off with these exclusive products landing in almost 300 Tesco stores ahead of Christmas and will continue into the New Year and Spring with lines including mugs, water bottles and ladies’ pyjamas.
Sophie Bailey-Humphries, Tesco buying manager, commented: “The Tesco and March Muses range of festive ornaments, cards and gift wrap are a beautiful way to celebrate people and families across the UK who are not always represented in more traditional Christmas lines. I am looking forward to seeing how our customers incorporate them into their celebrations this festive season.”
Natalie and Alison, March Muses founders, said: “We are thrilled to partner with Tesco, a brand that shares our values of inclusivity and diversity. Our products are designed to celebrate the beauty of all skin tones and cultures, and we believe that every individual deserves to see themselves represented in the products they buy.
“We are elated for the opportunity to bring our products to even more people through Tesco, and we hope that this partnership will inspire other retailers to embrace diversity in their offerings.”
This initiative is part of Tesco’s broader commitment to diversity and inclusion. The supermarket giant has already made significant strides in this area, including the launch of skin tone plasters and supporting seasonal campaigns for Ramadan and Eid.