Now in its fourth successful year, the 2017 UK Blog Awards is the largest awards event for the UK blogging scene, celebrating the best creative writers, photographers and vloggers across 17 different categories. The 2017 UK Blog Awards is sponsored by ODEON Cinemas once again and the ceremony will be held in London on Friday 21st April 2017. The theme this year is ‘Blog Hero’ in recognition of the power bloggers have to highlight products, services and individuals that catch their eye and champion them among their audiences.
Over 2,000 company and individual blog entries were received last year with the awards event trending on Twitter for over 24 hours. This year, with the addition of new categories, the rising awareness of the Awards and the continual growth of social platforms the entries are set to be even greater across the 17 categories.
“The 2017 UK Blog Awards are set to be the biggest and best yet,” says Gemma Newton, UK Blog Awards Director. “Our two new categories of ‘Parenting’ and ‘Sports and Fitness’ will open up these popular channels to entrants and our new overall award ‘ODEON Cinemas Blog of the Year’ award is already creating a buzz of excitement among hopeful candidates.”
The potential for social and digital influence is enormous, as new opportunities emerge for brands, businesses and individuals to cultivate mutually beneficial relationships with bloggers. The ‘Blog Hero’ theme this year is set in recognition of the power of today’s influencers to boost awareness and interest in individuals, products, services and companies who deserve recognition. Panels of experts in each category sector have judged all shortlisted entries with the winners being announced at the acclaimed awards event at the prestigious, Westminster Park Plaza hotel.
“Now in our fourth year, we are looking to take the Awards to the next level,” continues Gemma. “The rise of social media channels such as Snapchat and Instagram have changed the way online content is perceived and the world of blogging and vlogging has never been so creative or influential. Bloggers can be incredibly influential and we are looking to recognise the best of them across 17 industry sectors. Whether our influencers are a blogger, vlogger, instagrammer or snapfluencer, we look forward to seeing what our Blog Heroes have achieved this year and welcome the chance to recognising their work at the UK Blog Awards.”