UK Dads’ Least and Most Wanted Father’s Day Gifts

Finding the perfect gift for dad can be tricky, and with Father’s Day right around the corner, new research from MyVoucherCodes highlights that some gifts might be better avoided to ensure a happy celebration.

The study surveyed over 2,000 individuals and revealed that fishing gear tops the list of least favourite gifts for UK dads. While 26% of dads expressed that they aren’t too particular and would appreciate any gift, the data shows specific preferences that can make Father’s Day extra special.

Fishing equipment is the most unwanted gift, closely followed by golf items and Hawaiian shirts. Despite their stylish appeal, bow ties, regular ties, and cufflinks rank fourth and fifth in the unwanted category, respectively, with gym clothes taking the sixth spot.

“Best dad” merchandise, often marketed as a heartwarming choice, ranks seventh on the least desired list. Socks, barbecue equipment, and jewellery complete the top ten.

On the other side, food-related gifts appear to be a winner! A restaurant outing emerged as the top choice, with many dads looking forward to a special meal out. A holiday also ranked highly, demonstrating that experiences are well-received. Beer took third place in the most wanted gifts list.

The fourth most popular gift wasn’t material at all – simply spending time with their children ranked high among dads’ preferences. Other appreciated gifts include a hotel stay and wine, which tied for fifth place, followed by chocolate.

Tickets to sporting events and books were joint eighth, and a home-cooked meal completed the top ten.

Sarah-Jane Outten, shopping expert at MyVoucherCodes, says: “It’s really interesting to see the difference between what men actually want for Father’s Day and what women think they want.

“What’s also really clear from the research is that dads aren’t angling for fishing gear – so to get yourself off the hook, it might be best to go with a different gift.”

The survey, conducted in May by Censuswide, also found that the average spend on Father’s Day gifts is just over £30. Women and girls tend to be slightly more generous, spending an average of £32.15, compared to £28.97 by men and boys.