Black Friday takes place on November 27 and is likely to break records for the UK’s biggest online spending spree, due to the lockdown.
A study by VoucherCodes.co.uk suggests that Black Friday 2020 will beat the £1.5billion online spending record set on Cyber Monday last year. The closure of non-essential shops is driving customers to make purchases online—with predictions of £2.83m to be spent every minute over Black Friday Weekend.
Anita Naik, Lifestyle Editor at VoucherCodes.co.uk, commented: “The new lockdown measures have certainly shaken the bricks-and-mortar retail sector for a second time this year, and this year’s Black Friday will be a very different picture to the hordes of shoppers we so commonly associate with the weekend.
“However, as we know, over the past few years there has been a rapid shift to online shopping – with Black Friday Weekend increasingly becoming an online event. This is something that has been expedited by the pandemic, demonstrated by the massive increase of over 50% in online spending year-on-year. This Black Friday there’s set to be more amazing deals to be found online than ever before as people log on to snag a bargain.”
There are more than 150,000 couriers on standby ready to deliver the goods, but experts say the sheer volume of orders will trigger delays and some orders may not arrive before Christmas.
Prof Joshua Bamfield, from the Centre for Retail Research, said: “The big increase in delivery demand will be difficult to satisfy.
“If shoppers who order later have still not received deliveries the week before Christmas, they’ll be biting their fingernails.
“Social distancing in warehouses is also limiting retailers. Black Friday’s online spending will see a massive increase on last year, due to most shops being closed. But essential retailers such as supermarkets also sell Christmas products so will do good business on Black Friday.”
Mike Hancox, Chief Executive Officer of courier firm Yodel commented. “It’s been like Christmas for six months – and we now expect another 20 per cent on top.”
Ms Naik has offered advice for consumers hoping to bag a bargain on Black Friday: “With so many discounts over Black Friday Weekend, it’s important to be sure you’re getting the best deal possible.
Using a free browser extension such as DealFinder by VoucherCodes to automatically find and apply the best discount codes is the easiest and quickest way to save money this Black Friday.
“ I’d also recommend getting organised; use the week or so before Black Friday to work out which products you want to buy, and how much they usually cost, so you can make sure you know a good price when you see one. This will mean you’re poised to buy as soon as you spot that amazing deal!”